Hardwired

Ok check this out. So I saw this movie the other day called “Hardwired.” Great movie, but don’t really recommend to younger viewers considering that a dude’s head explodes in the first scene.

Anywho, the basic story is that this guy gets into a car wreck and is taken to the hospital. He is about to die and has no insurance, so this random organization sticks a chip in his brain. He wakes up with amnesia and a serious headache, soon finding out that he sees advertisements from different companies -get this- In his MIND! Trippy right? Long story short, he tries to take down this organization and get his memories back, and therefore his life.

Now at the beginning of the movie it basically goes through a whole scene that shows advertisements made by big companies like Gatorade, Visa, and Dole being projected onto monuments like the Statue Of Liberty and Mount Rushmore, as well as THE MOON! (made possible by Pepsi Co.) At the end, the main antagonist (and head of the organization) explains the chip’s purpose with a quote that I thought was really creepy in terms of future advertising. He says, “I’m sorry, there’s just no more space. Grand advertising everywhere you can imagine. It’s reached a saturation point. So we had to create a new space.”

Honestly, I think this is insane. Give it a rest big-time ad companies! I mean in my opinion, at this point in time everyone who is gonna hear about your product has pretty much already heard of it I guarantee. But instead, they choose to saturate us in their super advertisements and commercialism. I mean think about it: You wake up in the morning and turn on the news. In between news breaks you see commercials for “the nutritious part of this breakfast!” You drive to your work place and see billboards upon billboards. You go into your office and on the break room tv, or sometimes even on your office buildings or computers they are waiting. Go to any bus stop or train station. Ads. Even our holidays are unsafe!

Christmas for instance. What has it become if not a bunch of commercialism fed nonsense that, if anything, takes you away from the Christmas spirit considering the annoying shoppers, busy malls, crowded parking lots… and that’s just one example! What would happen if we as consumers decided to break out of the mold and say, “No! We won’t buy what you have to sell. Kiss my tail, Paid Advertising!” Now, that’s probably gonna happen considering that we are indeed materialistic in nature, not always in a bad way, but we “need” stuff. I’m not saying that you should start some kind of uprising in your local mall, but this is ridiculous!

Here’s where you come in. What do you think? How would you stop (or succumb) to advertising businesses and commercialism in our homes and workplaces? Maybe you think it’s necessary, or even welcome! Why do you think so? Maybe you are in the advertising business. Your thoughts are welcome as well! How is life in the biz? Do you disagree or agree? Tell me why.

As always, ideas, tips, and questions are always welcome.

Nocturne out.

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5 Comments »

  1. Jukebox Said:

    I totally agree. It is insane. That movie sounds insane.

    However, most paid advertising is supporting something you are doing that is why you see it. For example, you like TV? Commercials pay for those programs to be on. Facebook ads, help support Facebook and etc…

    I do think they take it a little far and that would be crazy to have a chip in your head like that but hey they paid for the dude’s surgery too. Not that I think they should be able to do that …

    Watch a movie called the Final Cut with Robin Williams. It’s not a comedy. More of an independent type, but I think you would like it.

    • Jukebox,

      I see your point about paying for the service you use, and I totally get that. I guess it’s not really a current problem as much as a future one. I mean, it’s not like we’ve got chips in our heads as of yet šŸ˜‰

      Speaking of chips, The Final Cut definitely sounds like a great movie, and just from the synopsis I totally want to check it out.

      Anyways, I still think that technology has a tendancy to get a little out of hand (i.e. remote starting a car with your itouch/iphone) and it might become a problem (ever seen Matrix? Or 9? Or Terminator?) but like I said, at this point, it’s all just “potential” hype and propaganda.

      By the way, thanks for the comment, I definitely appreciate your thoughts šŸ™‚

      • Jukebox Said:

        I agree it probably will get out of hand in the future. Big Brother will catch up with us edventually. That’s why I prefer “old school” I’m not into all this new tech, like the iTouch and romote start and all these thing that “make life easier”. In the end, it will turn on us. But hey, enjoy life till then šŸ™‚

  2. billreese Said:

    He finally gets it.


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